![]() The purchase of The Blueprint Group offers Strikeforce further proprietary data and analytics capability enabling the business to bring to create further value for clients in this evolving consumer climate. Responding to both the market’s needs and new technological innovations, Strikeforce has become a leader in using data-driven insights to drive demonstrable improvement in ROI of a client’s sales and marketing spend. Strikeforce’s sophisticated, integrated approach is driven by an expert understanding of changing consumer and shopper behaviour. Strikeforce’s services include Retail Merchandising, Outsourced Sales and Selling, retail Supply and Demand Planning, Space Planning in Retail, Brand Activators and Experiential Retail Marketing, Retail Shopper Marketing, Retail Digital Marketing, Customer and consumer Retail Insights, Field Management Software (Merx) and Sales and Negotiation Skills Training. Underpinning the combined group’s leading market position is unmatched national coverage with over 3000 experienced staff. In working with Scott and Andrew and their teams, there has been a strong cultural fit of staying focused on the goals through tireless work ethic, whilst having an affable working relationship along the way.” Strong synergiesīoth businesses are dedicated to leading industry change and unlocking value for clients through actionable insights, flawless in-store sales merchandising, in-outlet brand activation and path to purchase experiential marketing. Their style of technical, smart expertise but also hands on pragmatic realism together with their track record in deal completion drew us to Henslow. “We ran a competitive process for the corporate advisory requirements for this transaction and chose Henslow due to their ability to understand the mid-market and the needs of privately owned businesses. On working with Henslow, Matt Lloyd comments It creates a new, innovative and insight led provider of integrated shopper, digital, and consumer activation services.” This acquisition means we will be stronger together by combining complementary strength, breadth and depth of coverage, with differentiated services for clients. ![]() On the recent acquisition Matt Lloyd, CEO and MD of Strikeforce comments “We are delighted to welcome the Blueprint family of staff and services to the Strikeforce Group. ![]() The Blueprint Group includes brands such as Powerforce, CCS, AusRep and Extravert, further strengthening Strikeforce’s ability to offer agile, data-driven marketing and retail marketing/activation services. Strikeforce AMC is the largest privately owned, outsourcing field sales and retail marketing agency in Australia & New Zealand. We are pleased to have advised Strikeforce AMC on the acquisition of The Blueprint Group. ![]()
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